The text with Mr. Augé highlights the evolution of tourism in Andorra, noting that in the early 2000s, the country reached 12 million tourists, a figure that dropped to less than 8 million during the global financial crisis of 2010/11. To address the crisis, Andorra liberalized foreign investment, leading to a partial economic recovery and diversification. In 2023, the country recorded 9.3 million visitors, with a notable increase in overnight tourists and a 24.3% growth in tourists from more distant nationalities.
In this sense emphasizes that the sustainability of mass tourism is no longer viable and that the future lies in quality tourism, which contributes more to the local economy. This shift requires active promotion in more distant markets and the development of differentiated tourism offerings such as mindfulness, health tourism, and specialized events. Additionally, it warns of the need for a restructuring of mobility and an evaluation of the country’s carrying capacity to ensure sustainability. Finally, it highlights the importance of translating the economic benefits of quality tourism into improved purchasing power and quality of life for Andorran citizens.